Do you have a passion for Copywriting? We’re looking for an experienced and versatile Copywriter who will develop compelling, customer-focused, brand-led content across all of AXA branded customer facing Retail communications. This is a 12 month FTC.

You’ll be writing for all customer touchpoints across multiple channels, with a strong focus on both regulated and marketing documents, emails, website copy and SMS. You’ll work closely with stakeholders at all levels across the wider business.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home, moving to the majority of your working week from September 2025. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.

What you’ll be doing:

• Work collaboratively with the wider team to develop copy for existing or new projects across multiple brands.
• Develop compelling digital copy, including social media.
• Proactively challenge and interrogate briefs to ensure all work meets core principles.
• Add value to every brief/project by generating creative copy that drives optimised customer outcomes.
• Use customer research, website analytics and media reports to draw insights from which to improve the quality and performance of copy.
• Understand where the copy will sit within a given customer journey, consider what else the customer will be receiving concurrently and what the call to action is to inform output.
• Comply with the definitions, requirements and principles of regulation and frameworks.
• Lead on copy approvals across key teams to ensure copy is clear for customers and drives good commercial outcomes.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Educated to degree level or equivalent.
• Experience writing copy within a regulated business, for multiple channels across multiple brands.
• Familiar working within a commercially focused environment, with an understanding of how copy drives profitable outcomes.
• Ability to work collaboratively with product and compliance teams.
• Confident managing and directing external agencies.
• Understanding of insurance /regulated market, FCA requirements, risk, legal and compliance teams roles.
• Recognition of digital journeys and how to measure customer engagement.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £40,000 dependent on experience
• Discretionary company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• AXA employee discounts
• Leisure and health benefits at Nuffield Health gyms

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to adi.stapletonberry@axa-uk.co.uk.

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Who we are:

AXA Retail helps people live the life they love, knowing we’ve got their back, at home and on the road. Our people are vital to us becoming more digital, faster and easier to access. We’re a dynamic team of experts completely committed to making sure our customers ‘get back to the good stuff’ when the unexpected happens.